A French Love Story…

lack of color laneway btq

Lack of Color is back for Winter.

We love it when Lack of Color arrives in store. Their Winter delivery offers our favourite styles in black, tan, wool, suede and straw.

Shot by pretty much one of the best Australian photographers going around, Brydie Mack, this campaign shoot is hands down one of our favourite yet. Titled ‘A French Love Story’, we’re invited into a blissful love story set in a secluded Villa in Chevreuse, France.

We’ve included some of our favourite shots below, but first read a little about the range from the guys themselves… LWx

Lack of Color’s new collection of hats are inspired by carefree European sun-lit days, but are designed for a multitude of occasions, to take you from day to night, ocean to snow and chilly adventures to sun-kissed afternoons with ease.

Having a keen interest in aesthetics and in particular, beautiful architecture, Lack of Color wanted to encapsulate the endearment of Him & Her – capturing the love-story between two, lounging in the solitude and bliss of each other – without a care in the world. To bring this to life, they travelled to Villa Goupil, located in Chevreuse, France designed by famed architect Jacques Couelle.
The chemistry between Him & Her oozing off the pages as they adventure through the French countryside together – tempting you to buy a one-way ticket to a secluded paradise with your lover.
The new range includes four popular straw boaters, a panama hat handmade by artisans in Ecuador as well as on-trend vintage inspired sailor and military caps.
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