We’ve stocked this brand at Laneway since the very beginning. We’ve seen it grow into a household name and we absolutely love how the brand is evolving as it develops season after season.

Its wearable, affordable, it’s about lifestyle, not trends and it just keeps getting better and better in our eyes.

At Laneway, we don’t like to clutter our space with too much of the same thing. We’re about presenting a label we truly believe in, and letting it speak for itself. Auguste is definitely a brand that lends itself to our laid-back, coastal lifestyle here in Dunsborough and we believe that is one of the reasons why it fits in so well at Laneway.

This quote from Auguste themselves really encapsulates what the brand is about…

“Because clothing should collect memories – many, many memories. And that’s what we design for.
We’re not about buying something just to wear once.
We don’t think anybody should be! To us, it’s about exploring, spending time
with people who matter to you, dancing to live music, soaking in salty air, changing things up.
And if you’re doing this with some Auguste draped across your skin,
and it makes you feel particularly yourself that day, then we’re happy.”

We love it!

Another wonderful thing about Auguste… Not only do they design beautiful clothing for every woman, they do so while also caring for our environment. Auguste are a proud member of 1% for the planet.

1% For the Planet is a global movement connecting businesses, consumers and non nonprofits committed to investing in the movement for a healthier planet. Through this movement, Auguste The Label has pledged to donate 1% of their annual sales to two charities very close to the heart of Ebony Eagles, Owner and Creative Director of Auguste.

Through such an initiative, Auguste gives back to the community…. How wonderful is that.

Keeping on with this theme, Auguste are currently running a program called ’90 Days of Change’. This initiative means that every day, for 90 days, Auguste will be adopting a baby orangutan on behalf of an online customer.
Every adoption contribution is valued at $120 AUD and lasts for a year. Each lucky Auguste Community Member will receive a Borneo Orangutan Survival Australia Adoption pack and email updates on the progress of one of BOS Australia’s baby orang-utans. 90 Days of Change will see Auguste collectively adopt (and assist in the rehabilitation of) these special creatures.

If you want to find out more information about this program, please head to

We hope we’ve given you a bit more of an insight into what Auguste is about and what it means to us. As always, we’ve added some of our favourite campaign shots from their latest collection ‘Magnolia’ below. We’ve also shot our lovely staff member Bridget wearing a few of the new season designs.

To view the full collection, please head to the ‘Auguste’ section of our site.

Enjoy xx


auguste laneway btqauguste laneway btq