An idea we had a long, long time ago and now…its finally here.

We’ve been overwhelmed by the response. It seems as though everyone was looking for just a few perfect pieces to add to their wardrobe. The answer…. LANEWAY the LABEL.

Our concept is simple. We wanted to create a collection of clothing that will stand the test of time. These aren’t ‘basics’. No, they are much, much more.

Our first drop, which arrived in stores and online last week, consists of five very considered shapes, each crafted in the very best Linens, Cottons and Silks we could get our hands on.

A stand out for us has to be The Forever Shirt. This is an absolute favourite of ours. Available in a 100% loose weave cotton and a soft cotton voile. This shirt is designed with every body shape in mind. Its one size fits all and features subtle pleating and panelling throughout which enhances its unique, vintage inspired silhouette. Wear it as your beach cover-up, wear it with your leather mini…wear it anywhere. It’s that good.

Creating pieces like this has been such a wonderful process. We’ve been able to pull on years of experience and customer feedback so that we offer up a selection of beautiful clothing and fabrics that everybody can enjoy.

It was also extremely rewarding releasing the range alongside the images from our debut photo shoot with Bianca Kate Photography. We met with Bianca and new instantly she would be a dream to work with. Together with our lovely model (and very good friend!) Bridget, the concept for our shoot came alive.

Please see below some highlights from our shoot along with a few BTS shots!

As always, drop us a line if you have any questions!

We hope you love LANEWAY the LABEL as much as we do.

PS. This is just the beginning……XX