We thought we’d give you a little insight into one of our favourite labels… Primness.
Primness by Vanessa Rochman is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.
Each collection is non-structured and contemporary, creating luxury staples for everyday.
The Primness concept combines Vanessa’s relaxed Australian lifestyle, and her love of craftsmanship and travel. “My inspiration unravels in unassuming places. I always follow my design intuition, my aesthetic is casual simplicity.”
Primness released its first collection for Summer 2013. Everything is designed and manufactured locally in Melbourne, Australia
We’ve just received in our brand new Spring delivery. The whole range is available to shop under our ‘Primness’ Shop tab online…
Laneway Btq x