Founded in 2011 by Damien Horan and Daniel Oliver, Assembly Label is guided by the idea of a wardrobe collection that endorses timeless and adaptable essentials, built to withstand the test of time.

Their commitment lies in crafting contemporary apparel and lifestyle products using premium materials that exude a natural sense of luxury. Prioritising classic designs, and embracing distinctive neutral colour palettes.

ASSEMBLY LABEL place great importance on community, aiming to honour and bolster the endeavours of local designers, photographers, architects, and artists who share passion for considerate, minimalist aesthetics.

Hailing from Australia, ASSEMBLY LABEL inspiration draws from it's coastal surroundings, where their deep connection to the environment is woven into the fabric. ASSEMBLY LABEL are dedicated to conducting their business with respect, maintaining responsibility to both the environment and our communities.

ASSEMBLY LABEL is available at our Laneway Boutique store in the coastal shopping destination of Dunsborough Western Australia. Shop all of our iconic brands online for same day worldwide shipping, free express shipping for orders over $200. Afterpay available to secure that special piece for future occasions.