Founded in 2015 by Bondi based Sophie Coote and Nikki Campbell, who encapsulated the Australian wardrobe into three categories; Separates, Intimates and Ready-to-wear, aka, SIR. Their collection showcases minimalist chic in dresses, separates, and swimwear, paired with iconic staple pieces such as blazers and shirts. Their seasonal capsules feature exclusive prints and timeless ready-to-wear shapes, with hints of seventies coastal glamour, inspired by their surroundings and love of travel. Their signature style includes natural fabrications of cottons and linen, and contemporary wrap styling that is flattering and easy to wear. The timeless appeal of their pieces will make them key pieces of your capsule wardrobe. Sir the Label uses preferred fabrics where possible, including the use of Australian grown Good Earth Cotton® and FibreTrace®. Partnering with community organisations such as The Batchelor Institute, I=Change, Worn for Good, and Thread Together, Sir the Label are committed to giving back.

Shop SIR the Label at our Laneway Boutique store in the coastal shopping destination of Dunsborough Western Australia. Shop all of our iconic brands online for same day worldwide shipping, free express shipping for orders over $200. Afterpay available to secure that special piece for future occasions.